Other Online Auctions Sites in NZ
As soon as the media picked up on some early successes of TradeMe, new
online auction websites started emerging. Unfortunately this was at a
time when TradeMe was growing so rapidly that no other website really
stood a chance. TradeMe went thru periods of doubling membership growth
every few months, and it was increasing exponentially.
With the news of TradeMe's triumphant sale to Fairfax, a flood of new websites came online. Several were advertising on TV and it seemed every man and his dog wanted to be the next Sam Morgan. Some wondered how TradeMe was so successful as it was just a "website". Many a developer had a crack at their own version and put it online hoping for the money to roll in. But a successful auction website is not about the physical website, its about the business behind it and how the market supports it. All sites need traffic, and most new sites simply sit out in the internet without gaining any traction.
Over the years we have watched many contenders come and go. Some have been very promising. Some were doomed from the start with flawed models, or poor design. Others started well but lost traction after a few months. Below we highlight several of the runners up, and we also list links to many of the smaller sites hoping to make it big.
Runners
Up
Zillion.co.nz
Zillion follows in second place behind TradeMe. The site is well designed
and has many innovative features. Membership is approximately 60,000.
Bid4it.co.nz
This site was the first serious site to go against TradeMe. They advertised
on late night Television and steadily grew their membership. Unfortunately
the site was extremely out of date, hard to use and lacked the buzz.
Sellmefree.co.nz
Another contender to
enter the fray. SMF'd vision is not to be the biggest site but namely
as an online advertising. With a corporate feel. They do a lot of advertising
such as buses. The site is more suited to the person who wants to sell
their lawnmower rateher that professional sellers.
Interesting Auction Concepts
WeBuy.co.nz
Webuy have an interesting concept behind them. When you sign up you receive
shares in the business. You can also earm more shares by promoting the
site, and listing lots of products. If the site makes any money within
3 years you can share in a small part of it.
OneWay.co.nz
One Way operates on a similar "community ownership" concept
of WeBuy. Members all share in the success fees that the site earns. When
you introduce a new member you receive a percentage of any success fees
they pay. Also, you earn a percentage of the success fees of any member
that your friend introduces to the site. It works sort of like network
marketing where you have a downline and everybody shares in the profits
with those at the top earning the most. The site is worth a look and seems
to be a busy auction market with lots of extra features. One to watch!
More Contenders
There are
more New Zealand online auction contenders. With the success of the TradeMe
sale there was an influx of new websites all hoping to cash in. Over the
years there have been at least 100 trademe wannabes. Here are a few links...
www.ezyauctionz.co.nz
www.letmebid.co.nz
www.trade2save.co.nz
www.lixtor.co.nz
www.tradefree.net.nz
www.halfprice.co.nz
www.sellme123.co.nz
www.luckybid.co.nz
www.tradeanything.co.nz
www.auctionme.co.nz
www.netdeal.co.nz
www.iwant.co.nz
www.openauction.co.nz
www.2tradeit.co.nz
www.dollarauction.co.nz
www.auctioncity.co.nz
www.nz.ebid.net
www.mrbid.co.nz
www.superbuy.co.nz
Defunct
This
section is for sites that are no longer operating. Most of their links don't
work now but we have retained them for historical benefit :)
Next Page: Other Online Auction Sites - International
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Article used with permission from TradeIt - www.tradeit.co.nz